The Data Authority for Food-Away-From-Home

Tibersoft's OPTRADE is the verified record of where your cases went, which operator locations bought them, and who earned them, so your trade dollars are protected while they perform.

Your operators are already here: 1.5M contracted operator locations, transaction-verified across the US and Canada.

LOCATION-LEVEL SOURCE OF TRUTH · EST. 1996 · OPTRADE VERIFIED

Trusted by World-Leading Manufacturers Who Move Foodservice Forward

For over 30 years, we have empowered the world’s leading food-away-from-home manufacturers to master their data and drive growth. 

Ocean Spray
Smuckers
PepsiCo
Sara Lee
Smithfield
Recipe
TF Logo
Aspire
Conagra
Johnson & Johnson
PepsiCo Canada
Aramark
Lamb Weston
Kellanova
Kellogg's
Hometown
Ocean Spray
Smuckers
PepsiCo
Sara Lee
Smithfield
Recipe
TF Logo
Aspire
Conagra
Johnson & Johnson
PepsiCo Canada
Lamb Weston
Kellanova
Kellogg's
Hometown
Ocean Spray
Smuckers
PepsiCo
Sara Lee
Smithfield
Recipe
TF Logo
Aspire
Conagra
Johnson & Johnson
PepsiCo Canada
Lamb Weston
Kellanova
Kellogg's
Hometown
Ocean Spray
Smuckers
PepsiCo
Sara Lee
Smithfield
Recipe
TF Logo
Aspire
Conagra
Johnson & Johnson
PepsiCo Canada
Lamb Weston
Kellanova
Kellogg's
Hometown

Stop Reconciling Trade. Start Governing It.

Manufacturers have invested heavily in the systems, data, and processes to manage trade. Governing it is the next step: connecting each investment to verified operator purchases, so you can protect the dollar, see what it produced, and make the next decision with more confidence. Tibersoft has built that record with manufacturers since 1996.

Kitchen staff cooking in a busy commercial restaurant kitchen

Protect

Every claim you receive is compared at the operator location.

Prevent, before you pay

Overlapping claims on the same purchase stop before payment.

Audit, after you pay

Stop the same claim from being double-dipped again.

Perform

Know what happened, what worked, and what to do with the next dollar.

Looking back

Answer with confidence by operator and program. Did it work, who earned the operator, and which operators are growing, declining, gained, or lost?

Looking forward

Design programs around the operators driving your volume.

2027 Edition

From Trade Leakage to Trade Governance

A practical model for governing trade from the first commitment through payment, performance, and the next investment decision.

11–27% Of manufacturer revenue goes to trade promotions (Promotion Optimization Institute)
Up to 5% Of trade spend protected in non-commercial segments
50% Of CPG companies say data fragmentation blocks trade optimization

An Intelligent View of Your Foodservice Business, Powered by OPTRADE

Tibersoft’s OPTRADE delivers a verified record of operator purchases: which locations bought, from whom, and under which program.

RELATIONSHIPS IN THE CHANNEL MANUFACTURER BROKER DISTRIBUTOR GPO OPERATOR LOCATION LOCATION-LEVEL SOURCE OF TRUTH · EST. 1996 · OPTRADE VERIFIED ONE RECORD, TRANSLATED INSIDE YOUR BUILDING Sales · CRMverified operator purchases Finance · ERPclaims cleared against the record RGM · TPMrolled up to contract and program IT · Data Lakeone operator ID for every model

Every case takes a different path to the operator. OPTRADE brings those relationships together into one verified record, whether it's used inside your building or outside it.

One Verified Record Behind Every Claim and Plan

Every record is checked against more than one party before it reaches you, so your claims, plans, and models all run on the same verified base.

Verified

Know the operator behind every transaction. Each record is verified against multiple sources, giving you confidence that the location is who we say it is.

Connected

Connect trade investment to what happens at the operator. See the relationship between programs, purchases, and operator-level volume.

Yours

Your customer relationships and data remain yours. We provide the intelligence without inserting ourselves between you and your operators.

Timely

Trade claims are processed and delivered to your TPM within 48 business hours, so payments and deductions can be processed and cleared more efficiently.

Protected Your Trade Spend, From the Same Verified Base

Up to 5%
Of trade spend protected in non-commercial segments: overlapping claims on the same purchase, stopped before payment or recovered after it.
Validated across three decades of foodservice trade data
$100M trade spend × up to 5% protected = $5M protected

Non-commercial is where GPO rebates, distributor billbacks, and direct deals stack on the same case, which is why location-level truth matters most there. Your exposure depends on your GPO footprint, go-to-market model, and segment mix. Some manufacturers sit near 2%. Others are meaningfully higher. The fastest way to know is to look at your own claims.

Where Protected Trade Goes to Work

One verified foundation behind the commercial decisions your teams make every day.

Accelerate Growth with a 360° Customer View for Sales Teams

Prioritize high-value accounts, uncover white space, and increase win rates with verified operator data.

Maximize ROI on Every Trade Dollar for Finance Teams

Audit, track, and recover trade spend with confidence, ensuring every dollar protects margins and drives growth.

Prove Campaign ROI & Respond to Market Shifts for Marketing Teams

Measure true operator performance, validate campaign ROI, and pivot strategies to capture demand ahead of competitors.

Reduce Time-to-Insight from Months to Hours for IT Teams

Deliver clean, verified FAFH data directly into your CRM, TPM, and BI systems and cut down on costly, time-consuming manual work.

Why Tibersoft

The people, practices, and industry collaboration behind the intelligence food-away-from-home manufacturers trust.

Foodservice manufacturers at round tables during a Tibersoft session at the Navigators conference

The Data Collaborative

OPTRADE grows stronger with every manufacturer who joins. Every participant gets a better answer because the others are in the room.

Explore the Collaborative →

Client Success Expertise

CSMs who have lived foodservice run onboarding, hypercare, and business reviews, and stay in the work long after go-live.

Meet the Team →

AuditLive! 2026

The invite-only audit user circle, October 20 and 21 in Chicago. Trade claims, finance, and RGM leaders building the next audit standard together.

See the Event →

Thirty Years of Craft

Three decades of experience cleansing FAFH data, resolving operator identities, and delivering accurate claims data you can rely on.

Our Story →

Standing With the Industry

Tibersoft is a proud partner of the industry associations that create collaboration and value for foodservice.

School Nutrition Association (SNA) International Foodservice Distributors Association (IFDA) International Foodservice Manufacturers Association (IFMA) The Food Institute

Our Clients Say It Best

Our client partnerships are built on measurable ROI. From preventing trade leakage, mastering distributor data, or helping sales prioritize opportunities, here’s how we help our clients win.

A person with long dark hair and glasses is smiling, wearing a green top, against a plain white background.

Carol Schiro

Trade Reporting Manager

SaraLee Frozen Bakery

Sara Lee Frozen Bakery logo with "Sara Lee" in script on a waving banner and "Frozen Bakery" in uppercase letters to the right.

We have been impressed with the level of support provided throughout our onboarding. Having a dedicated Customer Success Manager, along with access to the OPTRADE Community, has been extremely helpful as we implemented a new process.

A person with long dark hair and glasses is smiling, wearing a green top, against a plain white background.

Dawn Beauregard

Head of Non-Commercial/K12 Sales

Ocean Spray

ocean spray bnw

Tibersoft simplifies complex data challenges, offer thoughtful problem-solving, and are genuinely easy to work with. Tibersoft continues to exceed expectations, and I highly recommend them to any organization looking to unlock smarter, faster, data-driven decisions.

A person with long dark hair and glasses is smiling, wearing a green top, against a plain white background.

Kristin Gilmore

West Region Manager

Kellogg’s

I regularly rely on Tibersoft for visibility and actionable insights. It has truly helped me become a better detective of my business as a regional manager. It has been a valuable tool for me, and I highly appreciate its capabilities.

A person with long dark hair and glasses is smiling, wearing a green top, against a plain white background.

Lisa Favia

Senior Director, Commercial Strategy for Away from Home

Kellanova

Tibersoft gives us the visibility we need to see where we’re selling our food and how much we’re spending at every location on that food. We can be very prescriptive in sending our sales team out to call on operators and they know exactly where they are going and what the opportunities are so it’s a much more effective sale.
A person with long dark hair and glasses is smiling, wearing a green top, against a plain white background.

Matt Stredney

Finance Director, Business Development

Conagra Foodservice

Conagra Foodservice logo featuring three stylized leaf and field shapes above the company name in bold, gray text on a light background.
Working with Tibersoft is essentially seamless. I feel like Tibersoft is a part of our team…. with them through out the week… And based on their industry expertise, we found a lot of value having those valuable touch points with our CSM.

Anthony Hathaway

Director of Finance

Aspire Bakeries

With Tibersoft, you can provide harder numbers and statistics on why your customer should take action. Not only is it just good for us, but explain why it’s good for them, and it’s how we win together.

Justice Wolcott

VP of Finance

Lamb Weston

Tibersoft has allowed us to gain further insights of where our trade dollars are being spent and how they are being used and to be more effective with our trade dollars, recoup some of those dollars that were being less effective or being paid down twice for the same program.

Dan Johnson

Account Executive

Kellogg’s

With Tibersoft, you can provide harder numbers and statistics on why your customer should take action. Not only is it just good for us, but explain why it’s good for them, and it’s how we win together.

Heather Hicks

Vice President of IT

Super Bakery

Tibersoft’s K-12 Audit solution transformed our audit process. We went from manually hunting for errors to automatically identifying and stopping up to 10% in double-dips. The platform’s precision is unmatched. In one instance, it identified over $17,000 in invalid claims by one claimant in a single month—delivering a clear and immediate ROI.

Lesly Bahena

Sales Support Analyst,

PepsiCo U.S.

As Sales Support for PepsiCo U.S., my role is to oversee the Tibersoft solution implementation and onboarding. Together, we’ve been able to implement multiple tools for our foodservice sales teams to achieve the goals that PepsiCo has set each year as the food and beverage industry leader. The capabilities we built have been a great support for different roles in our Foodservice Field team, and for keeping a close review of the strategies we rollout throughout the year.
Dominic, my dedicated Client Success Manager, complemented my skillset with his experience and expertise. And his support has been appreciated when it comes to implementing new ideas and keeping Tibersoft functional and updated.

Rick Smith

National Account Executive

J.M. Smuckers

Navigating decision-making involves convincing others that data should help drive our choices. Relying solely on instincts is outdated; instead, I advocate for data-backed actions. Does this approach truly make sense, especially when investments are at play? It usually does because ROI improves.

Matt Stredney

Director, Business Development

Conagra Foodservice

The Tibersoft Audit tool has become an essential part of our trade management process. It allows us to quickly identify double dip issues at the line-item level and reject them before GPO payments are processed. Managing short payments and generating detailed backup is straightforward, and the support from the Tibersoft team is consistently excellent. Most importantly, we see a clear, measurable ROI using the tool.

Carol Schiro

Trade Reporting Manager

SaraLee Frozen Bakery

From the beginning, our CSM guided us through understanding the system and configuring it to meet our needs. The community has helped us develop our internal workflow. The availability of multiple knowledgeable resources made the transition smoother, and we appreciate the consistent, productive guidance we have received.

Dawn Beauregard

Head of Non-Commercial/K12 Sales

Ocean Spray

Tibersoft has been an invaluable partner across two organizations I’ve worked with over the past 10 years. The Tibersoft team is highly responsive, collaborative, and consistently delivers solutions with impressive speed.

See What Happens When Your Data Meets OPTRADE

Bring your data. Tibersoft will show you what OPTRADE sees: a verified view of your market, customers, and growth opportunities.

3820 Mansell Rd Suite 350, Alpharetta, GA 30022

What is OPTRADE?
OPTRADE is Tibersoft’s FAFH data engine. It connects manufacturer, distributor, and operator data into one verified record, so your teams know which operators bought, from whom, and under which program.
Why can’t our IT team just build this?

Because FAFH data pipelines are uniquely complex. Tibersoft delivers in days what could take IT teams months, giving them time to focus on higher-value initiatives.

We already have a CRM and TPM. Where does Tibersoft fit?

We don’t replace your systems. We make them exponentially more valuable by feeding them clean, reliable operator data

Does this work for packaging manufacturers?

Yes. Tibersoft serves both food and packaging manufacturers. Whether you’re selling proteins or packaging, sauces or straws, we help you see true operator performance.

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Chloe Luu-Tran