Insights from the IFMA 2024 Virtual Marketing & Sales Conference: The Role of Product-Based Selling, AI, and LTOs in Today’s Food-Away-From-Home Industry

Insights from the IFMA 2024 Virtual Marketing & Sales Conference: The Role of Product-Based Selling, AI, and LTOs in Today’s Food-Away-From-Home Industry

Last week, I attended the IFMA 2024 Virtual Marketing & Sales conference. Having been a part of the planning committee this year, I was looking forward to participating and seeing how everything would come together. Over 30 insightful sessions were conducted,...